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      <image:title>Articles - Logos and Claims and Certifications, Oh My! A Comprehensive Guide to Deciphering Beauty Labels - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Logos and Claims and Certifications, Oh My! A Comprehensive Guide to Deciphering Beauty Labels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Logos and Claims and Certifications, Oh My! A Comprehensive Guide to Deciphering Beauty Labels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Logos and Claims and Certifications, Oh My! A Comprehensive Guide to Deciphering Beauty Labels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Logos and Claims and Certifications, Oh My! A Comprehensive Guide to Deciphering Beauty Labels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-10-17</lastmod>
    <image:image>
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      <image:title>Articles - The Rec Edition-Fall 2021 - Make it stand out</image:title>
      <image:caption>Benefits: We’re wowed by this moisturizer when it comes to just about everything. It's dense and whipped enough to feel luxurious, yet fast-absorbing and non-greasy. And it's a great choice for all skin types and day/night routines, especially under makeup and sunscreen. There is a light fragrance that dissipates quickly and a fragrance-free version is available if you prefer. The Science: This is a really strong formula — simple and efficient. The texture/feel can be attributed to a combination of quick-breaking thickeners, traditional emulsifiers, absorbing powders, and light emollients (thank isododecane and stearyl heptanoate for this heavenly texture and non-greasy feel). It also features a strong mix of hydrating/moisturizing heroes like glycerin, hyaluronic acid, panthenol, trehalose and squalane. Plus, it has skin-brightening niacinamide and one of the best-proven peptide complexes that stimulates collagen production (Matrixyl 3000). Bottom Line: On formula, aesthetics, and pricing — e.l.f. hit a home run with this one.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles - The Rec Edition-Fall 2021 - Make it stand out</image:title>
      <image:caption>Benefits: There’s a new kid on the vitamin C block and it’s here to stay. Skincare startup Matter of Fact’s innovative vitamin C technology (patent pending) challenges the big brands including the goliath of them all — Skinceuticals’ CE Ferulic. At 20% ascorbic acid, this transparent formula is neither runny nor oily and absorbs super fast, making it ideal to layer your next products. There isn’t an overbearing scent or harsh/irritating side effects to be found here. Most importantly — it works. True to its name, we noticed an overall brightening effect and improvement in our patches of discoloration. The Science: We rarely say it but this is what you call innovation. This waterless product is a standout when it comes to stability and elegance of formulation, and is backed by 12 weeks of clinical studies. The genius here is a breakthrough combination of only six ingredients: propanediol (a naturally-derived alternative to the common propylene glycol), diglycerin (which provides longer lasting hydration and a better feel than regular glycerin), and classic urea (a dermatologist favorite). Plus, it includes two powerful antioxidants — ferulic acid and pinus pinaster bark extract (a well-researched antioxidant supporting ascorbic acid’s potency) — all of which results in a highly stable formula. Bottom Line: Yaas to true innovation, and price-wise, it hits the sweet spot between popular vitamin C serums from Skinceuticals, Drunk Elephant, and the like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7fcff768b0df2b5460468d/1634494074785-1RBD2A37TYP4DPQK1PN8/Insta+Size+-+Apostrophe.png</image:loc>
      <image:title>Articles - The Rec Edition-Fall 2021 - Make it stand out</image:title>
      <image:caption>Benefits: With all the recent sunscreen launches galore, this product embodies the perfect balance between simplicity and science. It gets the job done (with a combination of both chemical/organic and mineral/inorganic UV filters) while also offering a great sensorial experience in the bargain. It may look like a regular ole sunscreen with a typical ‘sunscreen smell’ but it’s perfectly lightweight, non-greasy, non-sticky and imparts a non-weighty feel (which is hard to come by) post application. It also won’t leave a white cast behind, no matter your skin tone. The Science: We love when sunscreens feature both types of UV filters — you get the best of both worlds — good UVA/UVB protection and a more elegant texture. Aside from zinc oxide (7.5%), octinoxate (7.5%) and octisalate (2.50%), emollient-esters like isopropyl palmitate and ethylhexyl stearate give a silky touch and a nice after-feel to the product; it’s what makes this sunscreen stand apart from the crowd. Silicones also lend to the unique texture, while skin-loving ingredients such as panthenol and allantoin calm and soothe the skin. Bottom Line: Sunscreen is a highly personal choice, but this one ticks all the boxes from an objective point of view. Give it a try and it’s likely one you will reach out to purchase again and again.</image:caption>
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